Brand Strategy
& Design
Many brand designers simply create visually appealing logos, colors, and fonts, but often neglect to provide essential guidance for effective marketing. Without a comprehensive strategy, you may struggle to leverage these elements effectively, missing opportunities to connect with your audience. True brand development goes beyond aesthetics; it requires integrating design into a broader marketing framework that enhances your brand's impact.
Why Work
With Me
I offer a unique blend of brand design and brand strategy, ensuring that each visual element is not only aesthetically pleasing but also aligned with effective marketing practices. By integrating thoughtful design with comprehensive strategies, I guide clients in leveraging their brand elements for maximum impact. This holistic approach helps businesses create a cohesive brand identity that resonates with their audience and supports their overall marketing goals, ensuring that your brand stands out while effectively engaging and building relationships with your customers.
So what’s included?
1-Hour Discovery Call
Brand Strategy & Creative Direction PDF
Call to Present
Brand Strategy
Brand Purpose
Brand Mission
Brand Vision
Brand Values
Target Audience Research
Customer Profiles
Buyer Journey
Competitor Analysis
Competitive Advantage
Brand Voice & Personality
Creative Direction
Mood Board
Access to Client Portal
Brand Presentation PDF
Call to Present
Logo Suite in all colors & usages (primary logo, secondary logo, submarks, logo mark)
Cohesive Font Selection (primary, secondary, and complimentary fonts) *(licensing not included but will be linked for purchase)
Example of Font Usage
Color Palette
Brand Assets
Photography & Social Media Examples
Branding In Action Mockups
Up to 2 revisions if necessary
Brand Guidelines (comprehensive document with all deliverables)
All Necessary File Formats
Off-boarding Call
If you need additional branding elements, make sure to include that inquiry in our call and we can incorporate them into your proposal!
Everything You Need To Know
PRICING
My pricing reflects the personalized nature of each package, as I take the time to understand your specific needs and objectives. By determining what elements are essential for your brand and what may be unnecessary, we can create a tailored solution that fits your budget while delivering maximum value. This flexible approach ensures you receive the services that best align with your goals, allowing for an effective and targeted branding strategy.
DURATION
The typical duration for completing a project is approximately 4 to 6 weeks; however, timelines may vary based on the scope and complexity of the work. Factors such as the responsiveness of feedback and the specific requirements of your brand can influence the overall timeline. I prioritize open communication throughout the process to ensure we stay on track and make any necessary adjustments along the way, delivering a final product that meets your expectations.
DEPOSIT
To secure your spot in the design process, I require a deposit of half the total project fee upfront. This ensures commitment from both sides and allows me to allocate the necessary resources to bring your vision to life. The remaining balance is due upon delivery of the final design assets. This payment structure helps facilitate a smooth workflow and allows you to focus on your project with confidence, knowing that your investment is protected throughout the process.
BOOKING
To ensure I can dedicate the time and attention your project deserves, I book at least one month in advance. This lead time allows for proper planning and collaboration, enabling us to thoroughly discuss your vision and requirements. By securing your spot early, we can establish a clear timeline and ensure a smooth and efficient design process that aligns with your goals. If you need it sooner, we can discuss possible solutions in our discovery call.